I am often asked but I rarely do forewords for books. In Glen’s case, I am making a rare exception simply because if I impress upon you how talented and skillful Glen really is, then there is a better than reasonable chance that you will do something that most people who buy books never do and that is read the damn thing.
You see, I know firsthand how talented Glen is and how capable he is at helping you in your business. I say that because I have firsthand knowledge of him transforming an ordinary business to an extraordinary business TWICE. How come twice you might ask? Well through no fault of Glen’s, his business was literally destroyed by the downturn in the mining industry. By the way, he wasn’t alone in that either.
When Glen’s business got wiped out he was the top dog of his industry, built from humble beginnings to complete and utter domination of his category. Even then, that wasn’t enough to survive what happened to the mining industry. But what I saw next was nothing short of amazing… Even though I am sure Glen went through his own share of sleepless nights wondering what to do.
But I bet there weren't too many sleepless nights because Glen grabbed this monster by the scruff of its neck, repositioned and rejigged his business to be no longer dependent on the mining industry.
After all, it was reinvention or oblivion anyway.
And of course, now he has done it again. He is now dominating his new category.
That is not how most people handle disasters. Most people curl up in the corner timidly doing nothing when such obstacles strike.I will tell you now if I was going to war and let’s face is, business today is a war, I would want Glen Michaelides on my side. One last thing…
There is a lot of so called experts that write books on various subjects. Mostly they have not actually done what they are writing about, mostly their books are based on research and study and not the real world.
Glen’s book is not one of those… Glen has actually done what he is teaching you here and even more importantly, he is still doing it today so he knows better than most what it is like to walk in your moccasins.
If you are reading this with a view to putting your hand in your pocket and purchasing this book, I suggest you do, in fact, I highly recommend it."
If you are reading it based on already making a purchase, then you will be very glad you did.
